Objectives: Consumers are changing the way they purchase and consume, moving towards more local products which originate close to the point of purchase and thus feature a clearly identified local origin on the packaging. This is the local food movement. Agricultural cooperatives naturally have a significant role to play in this, due to their ability to produce, harvest and deliver food products across a local area. The only thing that was still missing, commercial innovation, was provided with the creation of the Frais d’Ici brand and its first shop just south of Toulouse.

Group representative(s): Vivadour

Economic partners: In Vivo, Arterris, Ferme de Figeac

Project duration: First shop launched in 2014

Competitive cluster certification: AgriSudOuest Innovation